When building a brand, it’s not enough to create a great product or service and call it a day. If you want your brand to have any kind of longevity, you need to build strong relationships with people, and that requires something more: transparency. People want to see your brand as a whole. They want to know not just what you do, but what your brand truly values and believes in. Specifically, they want to know your. They offer their specific definitions for each value, making sure everyone knows exactly what they mean and how to hold them accountable.
It Is Crucial to Articulate These Ideas
It is crucial to articulate these ideas and make them easily accessible. Unfortunately, many brands struggle to do this well, if at all. They either have a funny mission buried somewhere on Qatar WhatsApp Number List their site. Or they have an easy-to-access About page, but that doesn’t give you an idea of their history, personality, or passion. It’s a missed opportunity that hurts both the brand and the visitor.
A Good About Page Isn’t Necessarily
A good About page isn’t necessarily about the bells and whistles. Sometimes it’s the simple and serious approach that has an impact. Take the Hims About page. The brand offers men treatments for issues such as erectile dysfunction and hair loss, very sensitive issues. As such, the brand shares their goal through a simple letter from the founder, speaking directly to the man who stumbles upon their site.
It is written in plain English and uses empathetic language, taking a straightforward approach, just like their products. It also includes the founder’s photo (not a stuffy headshot), a nice touch that shows visitors the brand is run by real people who have dealt with their issues as well. As such, the coworking space shines a light on the people and values of the brand: the founders, the story and the team. Although the page is quite simple, it’s the transparency that matters the most, especially when it comes to their values.