Lacking a viable social media strategy? If so, you are not alone. 50% of companies say they don’t have a tangible social media strategy, according to a recent survey. As a result, many businesses Oman Phone Number find that having a documented social media strategy is unnecessary and time-consuming to create. Unfortunately, these two points are totally false. In order to properly analyze your social media growth and take a strategic approach to Oman Phone Number conquer social media in your niche, it is absolutely necessary to develop a social media strategy that outlines your goals. Read on to learn about 9 easy steps you can take to build a social media strategy for your business.
Step 1: Write a Summary All Social Media Strategies Start
Step 1: Write a summary All social media strategies start with an executive summary, or simply an executive summary that describes your overall goal and how it relates to your business goals. The summary should be approximate. Oman Phone number one page and succinctly identify your purpose for using Oman Phone Number social media. Additionally, this summary should include the specific goals you are trying to achieve on a particular social media channel. Overall, keep your executive summary clear and concise to ensure your team defines growth and success the same way you do. Example: Increase my Facebook followers by 25% Step 2: Perform a social media audit As the old saying goes.
Keep Your Friends Close, but Your Enemies Closer
Keep your friends close, but your enemies closer.” The same maxim applies to Oman Phone Number your social media strategy. As such, perform a social media audit of your top social channels against two or three of your competitors. You can also choose to benchmark your social channels against a large non-competitor, such as Starbucks or Cisco, for inspiration. When Oman Phone Number making stark comparisons, be sure to look at factors like content, frequency, engagement, video usage, visuals, customer service messaging, tone, and audience size. You can also check out all the additional factors which include,