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Segmentation is a fundamental component of digital marketing. When you segment your site visitors, you divide them into different groups based on certain shared attributes or behaviors. When you think about your top customer segments, you can immediately start grouping them based on demographics or life stage, but there’s more […]
Organizations with effective leaders sometimes find themselves in the difficult position of achieving their day-to-day goals without making much progress toward the organization’s strategic goals. Maybe they’re covering expenses without making a significant profit, or maybe they’re satisfying customers without growing their business. They are not likely to fail, but […]
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Small businesses saw record levels of profit in 2017, according to the NFIB’s 2018 Survey of Small Business Economic Trends. If your business is having some success, you may be thinking about hiring. You’re not alone. The NFIB survey found that 57% of business owners hire employees. Choosing the right […]
Buyer personas are generalized representations of your ideal customers. These representations will allow you to better understand your audience and identify your potential buyers. It’s the key to fine-tuning your marketing efforts with messages that are meaningful to them. Have you defined buyer personas to better tailor your marketing efforts? […]
First, a word of caution, if you can bring a professional photographer, do it! If you’re good at taking photos and videos, skip to the parts on how to submit them or what makes a good photoshoot. They say a picture is worth a thousand words. Could we be focusing […]
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We Tunisia WhatsApp Number List started last week with an introduction to marketing automation and a brief overview of how it can increase revenue and strengthen your company’s brand. Customer relationship management (CRM) means treating each individual customer as if they were your only customer. While you don’t necessarily need […]
Your brand story is not a particular type of content; it’s a common thread in every piece of content you create. From your ads to your sales collateral, to your annual report, if you use content to communicate, you’re telling your brand story. But the best storytelling doesn’t just inform; it uplifts, inspires and […]
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It’s so exciting. After all, you’ve spent all that time crafting your post, making sure your subject line lands, and coming up with a question or offer that people will respond to. It’s always encouraging to see leads coming in as a result. But now what? How do you turn […]
It’s no secret that Google’s remarketing ads are a powerful and necessary addition to the ultimate multi-channel ecommerce marketing strategy. Enabling you to push initial traffic higher up your sales funnel and turn one-time buyers into repeat buyers, it all starts with building your remarketing lists. You can create your […]
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Most of the members of your subscriber list have already supported. You in one way or another, but with an effective call to action. It becomes easier to inspire those subscribers to give more. Consistently. What is a cta and why does your email need one. A cta is a […]
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Are your product pages not converting at the rate you want? The purpose of a product page is to provide enough information to guide the visitor to a buying decision. For this to happen, the page copy, the images used, and the user experience must tell a cohesive story that […]
There are many opinions today about chatbots when it comes to customer service. Some say they are taking jobs. Others think they will fail because customers prefer to talk with people. And some claim there are customer segments that outright hate them. The reality is that they are here to […]
When building a brand, it’s not enough to create a great product or service and call it a day. If you want your brand to have any kind of longevity, you need to build strong relationships with people, and that requires something more: transparency. People want to see your brand as a […]
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Although popular culture often portrays millennials as recent college graduates, the truth is that most of them are already well into their 20s and 30s. The question of how to prepare them for leadership positions is not a hypothetical, future-facing question, it is a vital challenge facing organizations right now. […]
We are going to cover three main areas today. After giving you a brief overview of xSellco and Skubana, we’ll look at some key metrics around customer service on Amazon, before moving on to five simple solutions that will speed up your response times and Chad will also walk us […]