clear that there should be no abdication of responsibility associated with smart technologies In other words there should

The more complicated its search engine algorithms, the more PPC ads Google sold. As a result of this change, Google capitalized heavily on PPC ad revenue. He even created “Learn with Google,” a brilliant classroom where SEO conference attendees could learn how to maximize PPC spend. An article by Search Engine Land columnist Kristine Schachinger about the lack of information about a major algorithmic update, and Google’s flippant response by acting spokesperson Gary Illyes, summed up the whole frustration of the SEO industry.

What was happening? Removing the brakes – the move to

AI-powered search engine At the same time, Google was experimenting with new machine learning techniques to automate much of its search engine updating process. Google’s methodology has always been to automate its technology as much as possible, and its Macedonia Phone Number core search engine was no different. The pace of Google’s search engine move to artificial intelligence surprised many people. It wasn’t like the 15 years of manual algorithm updates to its index. It felt like a tornado – and within a few years it

changed the landscape of SEO forever

The rules were no longer in a blog or in a speech by Matt Cutts. Here’s a jaw-dropping question: Were the rules even written at Google? Much of the search engine algorithms and their weightings were now controlled by a continuously updated machine learning system that changed its weightings from keyword to keyword. Marcus Tober, CTO of SearchMetrics, said that “it’s very likely that even the engineers at Google don’t know the exact makeup of their very complex algorithm.” The Runaway Algorithm Remember Google’s main source of income? PPC accounts for nearly 90% of its business.

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Once you know that, the rest of the story makes sense. Did Google know in advance that moving to an AI-powered search engine would lead to a system that couldn’t be directly explained? Is it any coincidence that Cutts left the spotlight in 2014 and the position never really returned? Did Google no longer want to explain things to brands or could they no longer ? In 2017, Google CEO Sundar Pichai began publicly commenting on Google’s foray into artificial intelligence. Bob Griffin, CEO of Ayasdi, wrote recently that Pichai made it

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