Smart speakers are making their way into more and more homes. So chatting with the voice assistants that live in their guts has become our daily bread for many people. According to a recent report from Vixen Labs , 57% of American adults already use voice-activated technology , while 3 in 10 use voice assistants at least once a day. Although there is still a large percentage of the population (43%) that has not yet fallen for voice assistant networks, the majority of those who are still virgins to this technology have heard of it . Only 3% confess to being completely oblivious to voice assistants. It also seems that age is in no way an obstacle when throwing oneself into the arms of this ubiquitous technology.
Is Not Possible Overnight
In fact, 55-64 year olds (40%) and 65+ (41%) are more likely to use Alexa (Amazon’s voice assistant) than 18-24 year olds (19 %) and those between 25 and 34 years old (29%). However, while 6 in 10 people between the ages of 18 and 24 use Apple’s Siri, the uk phone number proportion sinks to 28% among older consumer groups. When they decide to give voice assistants their ears, most people do so to listen to the weather forecast (35%) and play music (33%).
Voice assistants own a lot of marketing potential Other common uses associated with voice assistants. Making calls (22%), sending messages and emails (18%). Completing automated tasks with the ultimate goal of saving time (16%), controlling of smart technology in the home. And the management of personal agendas (15%). From a marketing point of view, this technology has a lot of potential , particularly at the beginning of the “customer journey”.
Not Possible Overnigh
To shop regularly (11%) or occasionally (14%), two-thirds search through this technology on a regular basis. 6 out of 10 adults use voice assistants from time to time to find information about products. And services , while 4 out of 10 rely on this technology to find out about brands. Voice searches are benefiting first and foremost industries such as weather (71%), music (66%), entertainment (53%) and retail (44%). Less attractive, however, is this technology for consumer brands (36%), tourism (34%), fashion (31%) and finance (30%). 48% of consumers say that voice searches are faster than classic text searches. 47% say that this type of search is more efficient. Even so, and despite the multiple benefits of voice assistants. 52% of consumers do not hide their concern about the privacy of their data when using this technology.