About their focus on the reader needs Denmark Phone Number (I came across the presentation and related articles through this article on Svdj.nl by Elger van der Wel ). Sarah explains in her presentation how she has grown visits to Denmark Phone Number the websites (worldwide) by studying why people read stories and by looking in the data to see what they read. In summary: Map out what reader needs your audience has. Do a content audit and see for each article which needs is addressed.
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What percentages cover all the needs Denmark Phone Number currently on your site? Map the average number of views per need. Overlay these data. Which need gets a lot of views, but do you have little content for? In other words: where do you see room to grow? Next step for advanced users: when can you best respond Denmark Phone Number to which needs? What does the reader actually want? First of all, ask yourself: what kind of content should you create for your target audience? There are many ways to find out.
For example, you can look in tools like Denmark Phone Number Google Trends and Answer the Public. Sarah Marshall took a different approach. She asked people: what do you actually expect from Vogue? She and her team conducted research among 3000 loyal Vogue readers and 2000 non-readers (potential customers who are interested in fashion). Six reader needs emerged As you can see, there are subtle differences.