The number of podcast listeners in the Netherlands has risen sharply over the past two years. In May 2019, 28% of the Dutch sometimes listened to a podcast, in December 2021 that was 46%. Which amounts to about 6.4 million Dutch people in total (source: Podcast Monitor 2021 , Markteffect). In America, the percentage of Americans who have already listened to a podcast is higher, at 78% (source: Edison Research, pdf ). As a result, it is also expected in the Netherlands that the number of listeners will continue to increase in the coming years. The number of Dutch podcasts has increased in recent years, although the absolute numbers remain low.
A Real Boom
In April 2020 there were 5,971 different Dutch-language podcasts. By December 2021, that number has risen to 15,995 (source: Listen Notes ). Compared to the millions of social media accounts that entrepreneurs bet on in large numbers, this Mexico Phone Number is relatively low. In short: the demand is high (the number of listeners is increasing), but the supply is relatively low. This means that at the moment and in the coming years there is still a lot of room to (re)start your own podcast. People talking during podcast. Photo by Marleen Sahetapy Trend 2: make money In addition to advertising and sponsorship, many ways to monetize your podcast have emerged in recent years .
For example, donation models such as Patreon, Friends of the Show and Hats Off. But also affiliate marketing, in which the listener receives a discount, for example, and the maker a fee, if the listener sells a product or service to which reference is made. Linking events, such as a theater tour or online event. Is also a great way to turn listeners into paying customers. Platforms such as Apple Podcast and Spotify came up with updates last year, making it increasingly easy for makers to link a revenue model to their podcast. This could lead to an increase in income in the coming years. Now just over