How to Approach Link Building the Right Way: 7 Key Steps

Link building is a hot topic among search engine optimization (SEO) circles. For years, links have been a key part of website promotion and ranking. Off-page SEO is one of the “three pillars” of SEO, based on the model I use to explain it to people who don’t understand how it all works. And yes, the off page has changed over the past decade, but that doesn’t mean it’s no longer part of the game. For those of you unfamiliar with the idea of ​​off-page, here are the areas I consider the three pillars:Technical SEO – these are factors that determine how well your website is crawled by search engines and the quality of experience you will get from visiting the websites themselves.

Technical Seo Has Nothing to Do With Keywords

Technical SEO has nothing to do with keywords or links, it’s literally that – technical factors. On-page SEO – as you might guess, on-page SEO includes anything that you can actually post on the website yourself. This includes content, images, meta tags, captions, sidebars, etc. Keywords are an important element of the page, which is often considered the. Armenia Phone number main element of SEO, especially for non-SEOs. Off-page SEO – the opposite of on-page, off-page SEO is anything you can do from another website, webpage, directory, etc. which will impact the performance of your website. Although the rules have tightened up on what is and isn’t allowed off-page, it’s still an important piece of the SEO puzzle.

So We Could Cover Any of These Three

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So we could cover any of these three, but this article is on the off-page. And when you talk about off-page, you can’t ignore the most important part: Link Building. Why link building is important You might think that linking is optional or less important from my previous comments. Rest assured, dear reader, that it is by no means obsolete. I’ve seen estimates that your off-page efforts drive between 18% and 60% of your website’s performance. If you break it down, the page off page is clearly towards the higher end of that estimate. Technique works much like a gatekeeper. If you’re not getting your performance, UX, architecture, etc. early on, search engines may not be able to index your website at all!


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