It is always said that the riches are in the niches. In other words, you have to dig to find your perfect niche. That’s great. But then people come up with dumb niches as if they’re serving soulful, heart-centered gouruppreneurs. I have no idea what any of them are either, so I’m pretty sure whoever says this is who they’re marketing to, has no idea either . So whether you’re a business, online, brick-and-mortar, or a blogger, yes, it’s important to know your niche, but it’s also important not to get yourself out there. So, are you ready to carve out a place for yourself? YOUR NICHE IS NOT JUST A PERSON Ok, so this is probably the number one mistake so many people make.
This Usually Comes From Quite Fanciful
This usually comes from quite fanciful and very basic marketing teachings. You are told to identify your ideal client, your super client. Those who will love you and everything you sell. Create an avatar for the Afghanistan Phone number this customer. While this is correct to some extent, it doesn’t help you identify your niche. It just helps you identify a likely person who will buy from you. But it only works for some things. A good example here is in the coaching industry. I’ve started to marvel now when I read the endless posts in groups about what kind of person said coach calls the ideal client. They often just create a carbon copy of themselves, reminiscent of what little I said about heart centered, moving whatever.
They Label Themselves That Way, So They Want to
They label themselves that way, so they want to help everyone with that label. Newsflash ! Every person who walks this earth is different. If you think you can rank one person in a marketing avatar, chances are you’re aiming for around 5 people. Bloggers are really falling in love with this one. Mom bloggers target other moms. Usually mom of young children. But there’s no longevity in that because, unfortunately, children grow up and develop their own personalities and tastes. How to overcome this? Bringing out another baby every time a child turns 5? There is a lifespan for that. Or should I say, there’s menopause to stop that. Who is your business aimed at.