How to Send Branded Emails That Increase Open

Marketing automation is a powerful way to stay in touch with your prospects and customers, especially via email. But the question is, how do you do that without hitting the wrong button that would lead to unsubscribes? How many emails do you think your prospects and customers receive daily? ten? 20? 50? Continued. According to the Radicati Group, an average of 196.3 billion emails were sent and received daily in 2014 and this number is expected to reach 227.7 billion in 2018. Emails sent Now to answer the question. The average worker received 85 work emails and sent 36 in 2014. In 2018, they are expected to receive 97 emails and send 43. The bitter truth is that they can only read a few of these emails and act on even fewer.

Many Brands Are Also Trying to

Many brands are also trying to grab your prospect’s attention. You need to Jamaica WhatsApp Number List make your emails worth opening for your subscribers. Making your emails interesting to subscribers would mean that you can get your message across, get them to click on your links, and hopefully get them to buy your product. Remember, though, that if they don’t open your emails, there’s no way this is happening. In this in-depth post, I’ll share proven tips your brand can follow to stand out in your prospects’ and customers’ inboxes – and what you can do to ensure your emails aren’t just opened, but received. links embedded in the content are also clicked.

Open Rate Vs. Click-through Rate

Jamaica WhatsApp Number List

Open rate vs. Click-through rate: what’s the difference? First of all, the open rate depends on the number of emails delivered to your recipients. For example, if you send an email to 1,000 subscribers and your email is delivered at 960, your open rate will be calculated as 960 because those who did not receive it cannot read it. ‘open. You can use this formula: Open rate formula If 500 subscribers open your email, your open rate is 52.08%. The average open rate depends on many factors and one of them is your industry. In MailChimp’s benchmark report, the open rate ranged from 15.22% for daily deals to 28.46% for leisure. Click-through rate is the percentage of users who click through to those who read your email.

 

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