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Ultimately, it depends on your goals. But visibility can define the success of a business. Are you trying to rank first for a keyword on Google? Is the majority of your business local or online? Namely, because they are direct and almost telegraph what stage of the buying cycle your potential customers are at. With almost half of all e-commerce traffic being organic and the majority of search queries being long-tail keywords, it’s up to you to identify the good ones. With 92% of searches getting 10 searches per month. And they will lay the foundation for your digital marketing strategy. Finding keywords to be authoritative allow you to chart buying paths that you can optimize . Whether by: SEO Create content Google AdsPPC How to find long tail keywords.

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These are much more realistic searches and have proven to be much easier to categorize than general generic topics. For example, if you own a fishing charter company, your intuition may tell you to rank anything that mentions “Florida” to get the most traffic. However, “Tampa fishing charter” might be an Image Manipulation Service with a more reasonable long-tail keyword to index if you are based in Tampa. Rather than trying to tackle the whole state at once. Searches and long-tail keywords like the one we just mentioned aren’t terribly hard to think about because normal people search using long-tail keywords. Long-tail keywords will also help you rank for short-tail keywords. Not everyone can rank high for short-tail keywords.

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But a collection of high-ranking pages from a collection of long-tail keywords will boost your overall rankings. For businesses like news sites, it’s their bread and butter to have top rankings Image Manipulation Service . Hundreds or even thousands of pages. Long-tail keywords will provide your customers with valuable market insights.

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