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If we look at the success of Amazon, we see that this platform has a number of important things in order much better than other platforms. Amazon outperforms others based on price, availability, delivery speed, fulfillment , customer service, and personalization. Step 1 is determining which battle you are going to wage. Are you going to compete with the big marketplaces? Do you choose to stay away from the big marketplaces and defend your own website? Then you will especially have to excel in the field of customer experience. An omnichannel customer experience that perfectly matches the needs of the consumer will help you with this. Consumers are not only concerned with the speed of online shopping, but also with the experience. Personalizing these online experiences with the right technology has a positive influence on this. In addition, specialization in a niche is interesting and may be necessary in the future. Compete with your own marketplace Another way to compete with other (large) marketplaces is with your own marketplace.

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Then think carefully about the following: Unique proposition: offer the consumer and the (potential) partners something unique to make it interesting. For example, can consumers use after-sales service? Can they view the product in a physical store? Or do you combine products in a smart way? What is your added value compared to large France Phone Number marketplaces such as Amazon? Commercial model: do you opt for a commission per product sold (on average 15%, depending on the category), a subscription model, or a combination? Volume/traffic: it is important that you have a lot of website visitors to make it attractive for brands to join. For this, you need a good SEA and SEO strategy. Logistics: these processes are very well organized at large marketplaces and require completely different skills and a different business model than most retailers are used to. Software: It should be easy to add new products and services from third-party vendors.

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You also need to collect user data, so that you can gain insight into what users are looking for. Advertising: think about the advertising space and make use of data, so that advertising can be targeted and there is no advertising overload. Are you going to compete with other providers on a marketplace? Are you starting to sell through existing marketplaces? Then ensure a competitive price and therefore a good pricing policy. In addition, there are other factors that can contribute to your success: Relevant and qualitative content: think of good photos and videos and clear product information with the most important info and keywords in the right place. Registered brand companies can take advantage of additional tools, such as their own Amazon Store and Enhanced Brand Content.

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