It Will Be Possible to Plan The Business

Apple and Google, there will be a lot of challenges around targeted marketing strategies in the near future. From Apple’s Mail Privacy Protection and other new settings to Google’s Privacy Sandbox. They are good updates in my opinion, which strengthen the privacy of the user. But for marketers, it becomes Germany Phone Number a challenge to reach the right audience. Especially when we look at the importance of, for example, email in the marketing mix. Due to the updates, much important data can no longer be obtained. On the other hand, I also see a major shift from events as a profit maker to a marketing tool. A good example is Microsoft.

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For corona, this company asked for a ticket for its major event and attracted visitors. By making it virtual and free, 197,000 visitors visited the virtual floor. Microsoft immediately announced that they will always continue to organize this event virtually. You can clearly see this in the figures: 80% of the online events have a free registration, with or without a paid premium component. Less than 25% of event organizers managed to set up a profitable event. I see more and more companies using online events for marketing and branding, instead of as a source of income.

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Events are crucial to their marketing mix for 85% of marketing executives and most companies now spend 10-20% of the marketing budget on virtual events. I, therefore, expect a strong increase in this type of event in the coming year. 6. Plan C The Greek scholar Heraclitus said it so beautifully: the only constant in life changes. At the time of writing, a new corona variant has already been located in our country and with global developments in matters such as vaccination coverage and impact on healthcare, corona will also have a significant impact on the industry in the coming year.

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