Marketing Technology consu

Marketers eagerly make use of such consumer profiles, so El Salvador Phone Number that the consumer is quickly inform selectively and receives selective offers. Whereby the offer is determine for him. His free will and choice are disappearing, his world is getting smaller and El Salvador Phone Number smaller and manipulation is lurking. It should no longer be about the collection or availability of data. It should be about the use of available data.

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Developments In Marketing Automation

The customer becomes a victim of his own data Where El Salvador Phone Number data was intend to make more customization possible, a trade in data has arisen that every party can use. Data has become so valuable that the customer is now a victim of his own data. This has gone so far that a concept such as “filter bubble”, placing a consumer in a certain group on the basis El Salvador Phone Number of available data, is becoming an important trend. The growing importance of data and its collection are now leading to actions under the guise of privacy.

You Should Know In 2022

It is understandable that governments have El Salvador Phone Number reacted impulsively to counter these developments. So also that everyone is suddenly talking about his “privacy”, the alleged protection of his own “I”. But those privacy-based responses don’t solve anything and turn out to be counterproductive. The way in which the government thinks to protect privacy El Salvador Phone Number has long been outdate online. It makes no sense to impose all kinds of requirements on whether or not data is allowed to be collect.

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