More and more consumers are finding their way Canada Phone Number to the marketplace. For example, the majority of consumers in many countries, including our little country, start their online search on a marketplace. The intention of that search is often to buy a product. In many cases, the customer journey starts and ends on the same marketplace. This has not gone unnoticed by Google, major social media parties and chat platforms. That is why Canada Phone Number they also start initiatives and test them with the ‘marketplace model’. Such as Google’s online marketplace, ‘Shopping Actions’, which means that you can now also buy products directly from Google with a universal shopping cart. But one thing is certain: the e-commerce landscape is slowly but surely shifting towards the marketplace model. A missed opportunity if you are not Canada Phone Number active on these platforms.
Canada Phone Number
What is the right marketplace strategy? As a brand Canada Phone Number or retailer, you have to think carefully about the best marketplace strategy. Starting with an existing marketplace or are you building one yourself? Are you collaborating or do you do everything yourself? Are you not starting it for the time being or are you going to offer part of your Canada Phone Number range on a marketplace? These are all important strategic choices that must be made now if you want to be successful in a few years’ time. Marketplaces change quickly, which makes (technological) knowledge of all kinds of things very important. The right strategy differs Canada Phone Number per brand and retailer, but there are several things that you should take into account in any case. Also read: What does it cost to sell via Amazon Netherlands? Brand or reseller?
Canada Phone Number
The right marketplace strategy depends on Canada Phone Number whether you are a bran downer or a reseller/reseller of a brand. An example of this is the Brand Store on Amazon, where you have your own page within Amazon to show your brand story and product portfolio.Price is an important factor when selling on marketplaces. A competitive Canada Phone Number price and the lowest possible delivery costs help with this. In theory, resellers would stand little chance against brand owners in terms of price, due to the higher margin. Yet we see that resellers are massively present on marketplaces, and often with success. This may be due to the fact that brands are not always able to find their way to marketplaces. For many brands, the advantages do Canada Phone Number not (yet) always outweigh the disadvantages.