- Gen X prefers to discover new products through search, television ads, and in retail stores
- Gen X discovers new products on social media more frequently than any other channel, even though it isn’t preferred
- 90% of Gen X use social media – Facebook, YouTube, and Instagram are their favorite apps
- 18% of Gen X have bought a product through an in-app shop in the past three months. The same number bought based on an influencer’s recommendation in that period
- 35% of Gen Xers say companies should take a stance on social issues, specifically climate change, affordable healthcare, racial justice, and income inequality. 38% say companies shouldn’t engage with social issues, and 26% aren’t sure
- TV ads, internet search, and retail stores are the top ways Boomers discover new products
- Social media falls flat for boomers – just 17% have discovered a product on it in the past three months, and only 4% have purchased a product on a social app in that time
- About half of boomers say companies should not take a stance on social issues. When it comes to influencing their purchase decisions, social issues simply have no impact on a majority of Boomers.
A Generational Comparison of Today’s Shopping Trends [Side-by-Side Data]
Where Do Consumers Discover Products?
Social media, internet search, and Youtube ads are key for Wuhan Mobile Phone Number reaching Gen Z and Millennials, while TV, search, and retail are favored by Gen X and Boomers.
When it comes to making purchase decisions, all generations are highly influenced by price, quality, and product reviews. Gen Z, Millennials, and Gen X also value brands that have active communities around them and a social media presence. Additionally, whether a percentage of the proceeds from their purchase will be donated to charity is highly important to Gen Z.
Where Do Consumers Like to Buy Products?
All generations favor buying products in-person at a store over any other channel, but this preference decreases significantly with age. Buying through online retailers like Amazon and directly from a company’s website is also popular. Gen Z, Millennials, and Gen X are most interested in buying through social media and from a company’s mobile app.