What Role Does Ux Research Play in Building Better Apps?

Without research, your app building team is acting on impulse. You don’t know what your target customer actually wants, why they want it, or how you should provide it to them. If you don’t create a user experience that your target users cling to, they won’t bother to come back for more. Here’s the harsh reality of user experience: 34% of respondents say functionality drives their decision to download an app or not. And most won’t come back, or might even delete the app, if that should happen. If your user doesn’t like your app the first time around, you can bet they’re gone for good. Just like that. So how do you deliver an experience your users will love? That’s right, research. Before you can launch your build, you need to ask lots of questions about your target audience and gather all possible information about their ideal app experience.

This Is Where Ux Research Comes in

This is where UX research comes in. There’s a question every UX researcher needs to ask first: what actually drives someone to download a mobile app? Many app designers and developers ignore statistics and rush forward-thinking they already have all the answers. They assume that if the app looks great and they create beautiful visuals for the app store, everyone in Ireland Business Fax List will download it. But the functionality of the app is more important than its appearance. When we asked millennials why they choose to download an app, 48% said functionality was a key factor, while only 37% cited design. millennial influence Not only is the functionality of the app more important than the design, but it also outperforms recommendations from close friends. Millennials want to use apps that do something their competitors can’t.

They Want an App They Like to Use

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They want to have a positive experience with the app. As millennials are the most active app users, their attention to functionality and user experience is something every app building team should focus on. Using the Millennium App How does the UX researcher fit into the app creation process? Throughout the mobile app planning process, app creation stages, and launch phase, the role of the UX researcher is changing. They move from observation to understanding to analysis, until finally their research is implemented in the application project. At each stage, the UX researcher has specific goals and areas of interest. In this article, I’ll break down each step so you can learn how to find out exactly what your target users are looking for and how to use that information to make a great first impression with your app. Let’s dive.

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